Samsung's Early Black Friday Sale Cuts Frame TV Prices, With a Catch for Shoppers

Samsung has joined the early Black Friday rush, discounting TVs, monitors, appliances, and Galaxy devices weeks ahead of the traditional shopping weekend. The Frame lineup is the center of attention, but the advertised savings depend heavily on which market and which screen size you are shopping.

The "$2,000 off" figure in circulation comes from a Nine.com.au report on Samsung's Australian sale, which lists a 98-inch The Frame LS03HE as "up to $2000 less" during the promotion ^¹. That same report notes an extra $325 off is available with a trade-in, and that an 11 percent checkout code, BF11, stacks on already-discounted items for 48 hours, expiring at midday on November 13. Those terms are specific to the Australian promotion; the code and trade-in stacking should not be assumed to apply elsewhere.

US pricing looks different. MacRumors, an affiliate partner with Samsung, tracked the American early Black Friday event and reported all-time low prices on Frame Pro models, including a 65-inch The Frame (2026) at $1,199.99 ($300 off) and an 85-inch The Frame Pro (2026) at $2,999.99 ($1,000 off) ^². The same roundup lists the 65-inch Frame Pro at $1,499.99 ($500 off) and the 85-inch standard Frame at $2,299.99 ($700 off), alongside a 65-inch OLED S95H at $2,299.99 ($1,100 off) and a 75-inch Micro RGB set at $3,499.99 ($1,000 off). Monitors are part of the event too, with the 32-inch Smart Monitor M9 at $1,299.99 and the 27-inch Odyssey OLED G8 at $799.99, both $300 off.

A separate ZDNET roundup, published in early November, shows how quickly listings move: it cited a Frame TV at $897.99, down from $1,097.99, a figure that does not match the MacRumors pricing for the 2026 models ^³. The discrepancy is best explained by model year and size rather than by error — Frame sets from different generations and screen sizes carry different list prices, and retailers rotate which configuration gets the deepest cut. ZDNET's picks also included the Galaxy Watch 8 at $275 and a midrange tablet at $329.99.

Beyond televisions, the deals span Samsung's wider catalog. Nine reports the newly launched Galaxy Z Flip8 at $500 off plus the extra 11 percent code, and a Galaxy Tab S12 Ultra at $100 off with a free 65W adapter. MacRumors notes Galaxy Watch Ultra2 promotions structured as up to $250 in trade-in credit or $100 in Samsung credit, and discounts on refrigerators and washer/dryer pairs.

For buyers, the practical lesson is that "up to $2,000 off" is a ceiling, not a typical discount. The largest percentage cuts in the US listings land on the OLED S95H and the 85-inch Frame Pro, while the smallest dollar savings sit on the 65-inch standard Frame. Anyone comparing offers should check the model year in the product name — the 2026 Frame and Frame Pro are priced separately from older stock — and confirm whether a trade-in credit or checkout code is included in the quoted figure or layered on top. Neither the US nor the Australian reports establish how long the US event runs, and Samsung's own end date for the American sale could not be confirmed from the available sources.

One more caution applies to the Frame specifically. It is sold as a lifestyle TV whose matte display is designed to show artwork when idle, and the promotional pricing tends to cluster around the sizes retailers most want to move. A 98-inch set at a $2,000 discount is a real offer, but it is also a real 98 inches of wall space. Shoppers upgrading a living room should weigh the size and model year against the discount rather than the headline number alone.

Sources

1. ¹ Samsung drops early Black Friday sale with up to $2000 off popular Frame TV www.nine.com.au
2. ² Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More www.macrumors.com
3. ³ Best early Black Friday 2026 Samsung deals: TVs, phones, laptops, more - ZDNET - Skip to content www.zdnet.com